


I had fourteen years of people telling me what to say, when to say it, what to wear to the press conference. The day I retired, I realized I hadn’t used my own voice in over a decade. So I built a microphone and started from zero.
“Six months after his final game, Deveraux launched a weekly podcast from his garage. By month four, ESPN came calling. He turned them down. By month eight, he had 340,000 subscribers and his own production deal.
Pivot athletes bring something most influencers can’t: earned credibility. Their audiences followed them through defeat, through injury, through the tunnel. That trust converts.